{"id":1285,"date":"2026-06-10T07:35:11","date_gmt":"2026-06-10T07:35:11","guid":{"rendered":"https:\/\/hostingnucleo.com\/bettercup\/?p=1285"},"modified":"2026-07-14T04:17:05","modified_gmt":"2026-07-14T04:17:05","slug":"the-plastics-economy-part-1-the-current-plastics-economy","status":"publish","type":"post","link":"https:\/\/hostingnucleo.com\/bettercup\/bettercup-blog\/the-plastics-economy-part-1-the-current-plastics-economy\/","title":{"rendered":"The Plastics Economy Part 1: The Current Plastics Economy"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7a28a7b0 wp-block-columns-is-layout-flex\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"948\" height=\"728\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/image-asset.webp\" alt=\"\" class=\"wp-image-1287\" style=\"object-fit:cover;width:1000px;height:300px\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/image-asset.webp 948w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/image-asset-300x230.webp 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/image-asset-768x590.webp 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/image-asset-600x461.webp 600w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Recycle, closed loop, zero waste, circular economy, reuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We all know the words carry weight, but what are they trying to achieve exactly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plastic is an environmental problem and it\u2019s predicted that there will be more plastic in our oceans than fish by 2050 (by weight).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also estimated that every year an estimated 80-120 billion dollars are lost to the economy after plastic\u2019s initial use.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What a waste!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plastics are the workhorse of the modern economy and their popularity has kept the industry growing for more than 50 years, surging from 15 million tonnes in 1964 to 311 million tonnes in 2014 (Figure 1). It\u2019s ingrained so thoroughly in our everyday life that most of us are used to not giving it a second thought, and it\u2019s only when we start to pay attention you see the alarming amount of plastic, and particularly single use plastic, that is used unnecessarily. &nbsp;If business proceeds as usual this number is projected to double to more than 600 million tonnes in 20 years.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-medium is-resized\"><img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/The-Plastics-Economy-Part-1-The-Current-Plastics-Economy-225x300.jpg\" alt=\"\" class=\"wp-image-1286\" style=\"aspect-ratio:0.7499479166666667;width:259px;height:auto\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/The-Plastics-Economy-Part-1-The-Current-Plastics-Economy-225x300.jpg 225w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/The-Plastics-Economy-Part-1-The-Current-Plastics-Economy.jpg 500w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Plastic packaging especially is quintessentially a single use product and it exists in a wasteful, linear economy and despite growing demand, just 5% of plastics are recycled effectively while 40% end up in landfill, a third in fragile ecosystems, and the remainder is incinerated. Inevitably, we then create more of the same single-use things such as bags, cups, tubs and packaging demanded by the economy and carelessly discarded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to rethink the future of plastics use and begin that fundamental transition towards a new plastics economy that applies circular principles and lives up to those words that are bandied about. Now is the time for implementation and changing production and consumption patterns to create virtuous cycles rather than depletive ones and we\u2019re all responsible in playing our part.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; Christie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bettercup.com.au\/bettercup-blog\/plastics-economy-part-2-the-future-of-plastics\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Part 2 Here!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recycle, closed loop, zero waste, circular economy, reuse. We all know the words carry weight, but what are they trying to achieve exactly? Plastic is an environmental problem and it\u2019s predicted that there will be more plastic in our oceans than fish by 2050 (by weight). It is also estimated that every year an estimated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-1285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/posts\/1285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/comments?post=1285"}],"version-history":[{"count":13,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/posts\/1285\/revisions"}],"predecessor-version":[{"id":3983,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/posts\/1285\/revisions\/3983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/media?parent=1285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/categories?post=1285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/tags?post=1285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}