{"id":220,"date":"2026-06-04T06:05:22","date_gmt":"2026-06-04T06:05:22","guid":{"rendered":"https:\/\/hostingnucleo.com\/bettercup\/?page_id=220"},"modified":"2026-09-03T07:25:08","modified_gmt":"2026-09-03T07:25:08","slug":"about-us","status":"publish","type":"page","link":"https:\/\/hostingnucleo.com\/bettercup\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"220\" class=\"elementor elementor-220\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c376374 e-flex e-con-boxed e-con e-parent\" data-id=\"5c376374\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f166c3b e-con-full e-flex e-con e-child\" data-id=\"4f166c3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137bf2b7 elementor-widget elementor-widget-image\" data-id=\"137bf2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page.jpg\" class=\"attachment-full size-full wp-image-4748\" alt=\"Bettercup team seated together on a couch as Rachel pours drinks into their bettercup tumblers.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page.jpg 2048w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page-300x200.jpg 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page-1024x683.jpg 1024w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page-768x512.jpg 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page-1536x1024.jpg 1536w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/09\/About-us-Page-600x400.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca8d130 e-con-full e-flex e-con e-child\" data-id=\"ca8d130\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30d65c3 e-flex e-con-boxed e-con e-parent\" data-id=\"30d65c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c083a9c e-con-full e-flex e-con e-child\" data-id=\"c083a9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3361d232 elementor-widget elementor-widget-heading\" data-id=\"3361d232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">about <span class=\"bc-main\"> bettercup<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3f18 elementor-widget elementor-widget-heading\" data-id=\"fb3f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We\u2019re on a mission to eliminate single-use cup waste from events and venues by implementing reuse successfully. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5467d1 elementor-widget elementor-widget-heading\" data-id=\"4c5467d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Bettercup is a female-founded, award-winning, purpose-led enterprise founded in Melbourne and launched in 2018. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e378 elementor-widget elementor-widget-text-editor\" data-id=\"21e378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As Australia\u2019s most trusted reusable cup and reuse system supplier for major events and venues, Bettercup has cemented a place within the industry with an authentic reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be47d68 elementor-widget elementor-widget-text-editor\" data-id=\"be47d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWe are dedicated to creating smart and scalable environmental solutions for events that reduce unnecessary single-use waste at the source.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbca3e8 e-con-full e-flex e-con e-child\" data-id=\"cbca3e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfdad5e elementor-widget elementor-widget-image\" data-id=\"3cfdad5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"418\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/05\/image.png\" class=\"attachment-full size-full wp-image-59\" alt=\"Venues use reusable cups to save money and cut on waste, with stacks of bettercup reusable tumbler cups sitting on a bar at a live music venue.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/05\/image.png 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/05\/image-300x209.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f87f7d8 e-flex e-con-boxed e-con e-parent\" data-id=\"f87f7d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc4d66a e-flex e-con-boxed e-con e-child\" data-id=\"cc4d66a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e7f76 elementor-widget elementor-widget-heading\" data-id=\"51e7f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"bc-main\">The Visionaries<\/span> Behind Bettercup<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-107e173 e-flex e-con-boxed e-con e-child\" data-id=\"107e173\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d360f0 e-con-full image-hover-box e-flex e-con e-child\" data-id=\"3d360f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aab93af normal-img elementor-widget elementor-widget-image\" data-id=\"aab93af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone.webp\" class=\"attachment-full size-full wp-image-4392\" alt=\"Photo of Samantha Stone, co-founder of bettercup. She is a woman with brown hair and blue eyes wearing a black blouse, looking slightly to the side with a serious expression.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone.webp 1500w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-300x300.webp 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-1024x1024.webp 1024w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-150x150.webp 150w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-768x768.webp 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-600x600.webp 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/08\/Sam-Stone-100x100.webp 100w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22a683 hover-img elementor-widget elementor-widget-image\" data-id=\"a22a683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover.jpg\" class=\"attachment-full size-full wp-image-1135\" alt=\"Portrait photo of Sam Stone, bettercup&apos;s cofounder and CEO wearing a black shirt\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover.jpg 1500w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-300x300.jpg 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-1024x1024.jpg 1024w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-150x150.jpg 150w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-768x768.jpg 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-600x600.jpg 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Sam-Stone-Hover-100x100.jpg 100w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73dd560 e-con-full e-flex e-con e-child\" data-id=\"73dd560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4952a9 elementor-widget elementor-widget-heading\" data-id=\"a4952a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sam Stone<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c91fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16c91fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93e4b9c e-con-full e-flex e-con e-child\" data-id=\"93e4b9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be73618 elementor-widget__width-initial elementor-widget-mobile__width-inherit mainhd elementor-widget elementor-widget-heading\" data-id=\"be73618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Co-founder + Chief Executive Officer<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a922890 elementor-widget__width-initial elementor-widget-mobile__width-inherit mainhd elementor-widget elementor-widget-heading\" data-id=\"a922890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:christie@bettercup.com.au\">sam@bettercup.com.au<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c56a633 elementor-shape-circle e-grid-align-left elementor-widget__width-initial e-grid-align-mobile-center elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"c56a633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f451c5b\" href=\"https:\/\/www.linkedin.com\/in\/sam-stone-69305a152\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d588b elementor-widget elementor-widget-heading\" data-id=\"79d588b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing Sam, the unstoppable Co-Founder and CEO of Bettercup!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b693c5 elementor-widget elementor-widget-text-editor\" data-id=\"8b693c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As regular event and festival goers, the large volumes of unnecessary waste didn\u2019t go unnoticed, or the fact that certain types of waste such as single-use cups could realistically be preventable. This led to the thought, \u201cThere must be a better way!\u201d and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0238e4 elementor-widget elementor-widget-text-editor\" data-id=\"f0238e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transitioning from hospitality to project management, Sam now channels her passion into eliminating waste in events and venues nationwide. Her dream event? A multi-day adventure in a far-flung city filled with incredible food, music, and plenty of hidden secrets to uncover.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49833db e-flex e-con-boxed e-con e-child\" data-id=\"49833db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d69c2f0 e-con-full image-hover-box e-flex e-con e-child\" data-id=\"d69c2f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf82ef normal-img elementor-widget elementor-widget-image\" data-id=\"bdf82ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1500\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis.jpg\" class=\"attachment-full size-full wp-image-1137\" alt=\"Christie Kamphuis, co-founder of bettercup reuseable cups and reuse systems. A woman with blonde hair wearing a black top and black pants with a flower-shaped belt standing in a warehouse with box of reusable products in a warehouse in australia.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis.jpg 1500w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-300x300.jpg 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-1024x1024.jpg 1024w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-150x150.jpg 150w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-768x768.jpg 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-600x600.jpg 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-100x100.jpg 100w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ec0d8 hover-img elementor-widget elementor-widget-image\" data-id=\"d4ec0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"2500\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover.jpg\" class=\"attachment-full size-full wp-image-1136\" alt=\"Christie Kamphuis, bettercup&apos;s cofounder and director of Brand and Impact, wearing a black tshirt and in the bettercup factory with reusable products stacked behind her.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover.jpg 2500w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-300x300.jpg 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-1024x1024.jpg 1024w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-150x150.jpg 150w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-768x768.jpg 768w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-1536x1536.jpg 1536w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-2048x2048.jpg 2048w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-600x600.jpg 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Christie-Kamphuis-Hover-100x100.jpg 100w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99243c e-con-full e-flex e-con e-child\" data-id=\"e99243c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-238ad16 elementor-widget elementor-widget-heading\" data-id=\"238ad16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Christie Kamphuis<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9eac5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e9eac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e1b716 e-con-full e-flex e-con e-child\" data-id=\"5e1b716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6c489 elementor-widget__width-initial elementor-widget-mobile__width-inherit mainhd elementor-widget elementor-widget-heading\" data-id=\"bf6c489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Co-founder + Director of Brand &amp; Impact<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1365d1 elementor-widget__width-initial elementor-widget-mobile__width-inherit mainhd elementor-widget elementor-widget-heading\" data-id=\"d1365d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:christie@bettercup.com.au\">christie@bettercup.com.au<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc99b97 elementor-shape-circle e-grid-align-left elementor-widget__width-initial e-grid-align-mobile-center elementor-widget-mobile__width-inherit elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"bc99b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-f451c5b\" href=\"https:\/\/www.linkedin.com\/in\/christie-kamphuis-b3925190\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a790db8 elementor-widget elementor-widget-heading\" data-id=\"a790db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Meet Christie, Co-Founder of Bettercup and the ultimate champion of circular economy solutions.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3613828 elementor-widget elementor-widget-text-editor\" data-id=\"3613828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Christie\u2019s expertise lies in big-picture thinking, creating impactful reuse systems, and managing special projects that achieve bold sustainability goals. She also leads Bettercup\u2019s strategic partnerships locally and internationally, uniting all sorts of stakeholders around shared visions for change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82501a1 elementor-widget elementor-widget-text-editor\" data-id=\"82501a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Her dream event? A remote, beachy escape with secret stages, puzzles to solve, costume changes for every vibe, and hidden treasures to discover\u2014all shared with her favorite people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d84277 e-flex e-con-boxed e-con e-parent\" data-id=\"2d84277\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e584aa elementor-widget elementor-widget-heading\" data-id=\"0e584aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">meet the <span class=\"bc-main\">bettercup squad<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77179b9 elementor-widget elementor-widget-shortcode\" data-id=\"77179b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"team-wrapper\">\n            <div class=\"team-item\" data-arrow=\"left\">\n\n                <div class=\"team-card\">\n\n                                                <div class=\"team-image\">\n\n                                <img decoding=\"async\" class=\"team-img-default\"\n                                    src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Rachel-1-1024x1024.webp\"\n                                    alt=\"Rachel\">\n\n                                                                    <img decoding=\"async\" class=\"team-img-hover\"\n                                        src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Rachel-Hover.webp\"\n                                        alt=\"Rachel\">\n                                \n                            <\/div>\n                    \n   <div class=\"team-content\">\n\n    <h3 class=\"team-title\">Rachel<\/h3>\n\n    <div class=\"team-meta-row\">\n\n                    <div class=\"team-job\">\n                General Manager            <\/div>\n        \n                    <a class=\"team-linkedin\"\n               href=\"https:\/\/www.linkedin.com\/in\/rachelmburke\/\"\n               target=\"_blank\"\n               rel=\"noopener\">\n                <i class=\"fab fa-linkedin-in\"><\/i>\n            <\/a>\n        \n    <\/div>\n\n    <div class=\"team-email\">\n        <a href=\"mailto:rachel@bettercup.com.au\">\n            rachel@bettercup.com.au        <\/a>\n    <\/div>\n\n            <div class=\"team-button-wrap\">\n            <button type=\"button\" class=\"elementor-button elementor-button-link elementor-size-sm\">\n                Meet Rachel!            <\/button>\n        <\/div>\n    \n<\/div>\n\n                <\/div>\n\n                <div class=\"team-hidden-content\">\n\n                    <div class=\"team-expanded-inner\">\n\n\n                        <div class=\"team-bio\">\n                            <p><span class=\"bc-main\"><strong>Say hello to Rachel, our powerhouse General Manager!<\/strong><\/span><\/p>\n<p>With a career that reads like a startup adventure novel, Rachel has tackled challenges across a range of industries including digital content, e-commerce, product businesses, health tech, and property.<\/p>\n<p>At Bettercup, Rachel keeps everything running smoothly, from optimising operations to building strong relationships with customers and partners, she ensures our systems and collaborations are as impactful as our mission. Her focus on efficiency and innovation helps Bettercup grow while staying true to its sustainable values.<\/p>\n<p>Rachel\u2019s dream event? A forest fiesta with local DJs, great food, and sunshine\u2014an unforgettable mix of fun and connection.<\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n            \n            <div class=\"team-item\" data-arrow=\"center-left\">\n\n                <div class=\"team-card\">\n\n                                                <div class=\"team-image\">\n\n                                <img decoding=\"async\" class=\"team-img-default\"\n                                    src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Danielle-1024x1024.webp\"\n                                    alt=\"Danielle\">\n\n                                                                    <img decoding=\"async\" class=\"team-img-hover\"\n                                        src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Danielle-Hover.webp\"\n                                        alt=\"Danielle\">\n                                \n                            <\/div>\n                    \n   <div class=\"team-content\">\n\n    <h3 class=\"team-title\">Danielle<\/h3>\n\n    <div class=\"team-meta-row\">\n\n                    <div class=\"team-job\">\n                Customer Coordinator            <\/div>\n        \n                    <a class=\"team-linkedin\"\n               href=\"https:\/\/www.linkedin.com\/in\/danielle-norris-635b1ab4\/\"\n               target=\"_blank\"\n               rel=\"noopener\">\n                <i class=\"fab fa-linkedin-in\"><\/i>\n            <\/a>\n        \n    <\/div>\n\n    <div class=\"team-email\">\n        <a href=\"mailto:danielle@bettercup.com.au\">\n            danielle@bettercup.com.au        <\/a>\n    <\/div>\n\n            <div class=\"team-button-wrap\">\n            <button type=\"button\" class=\"elementor-button elementor-button-link elementor-size-sm\">\n                Meet Danielle!            <\/button>\n        <\/div>\n    \n<\/div>\n\n                <\/div>\n\n                <div class=\"team-hidden-content\">\n\n                    <div class=\"team-expanded-inner\">\n\n\n                        <div class=\"team-bio\">\n                            <p><span class=\"bc-main\"><strong>Meet Danzo, our amazing Customer Coordinator and probably the first person you\u2019ll chat with when you reach out to Bettercup.<\/strong><\/span><\/p>\n<p>Danzo is a pro at getting everything organised and making sure our customers have a seamless experience from start to finish.<\/p>\n<p>With a background in event management and executive support, Danzo brings an incredible ability to juggle logistics and keep things running smoothly. Outside of Bettercup, you\u2019ll find her running her own sustainable apparel brand or hitting up local markets during summer.<\/p>\n<p>Her dream event? A bush doof with her closest friends, dancing non-stop, sampling every food truck, and soaking up epic sunsets.<\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n            \n            <div class=\"team-item\" data-arrow=\"center-right\">\n\n                <div class=\"team-card\">\n\n                                                <div class=\"team-image\">\n\n                                <img decoding=\"async\" class=\"team-img-default\"\n                                    src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Brendan-1024x1024.webp\"\n                                    alt=\"Brendan\">\n\n                                                                    <img decoding=\"async\" class=\"team-img-hover\"\n                                        src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Brendan-Hover.webp\"\n                                        alt=\"Brendan\">\n                                \n                            <\/div>\n                    \n   <div class=\"team-content\">\n\n    <h3 class=\"team-title\">Brendan<\/h3>\n\n    <div class=\"team-meta-row\">\n\n                    <div class=\"team-job\">\n                Site Manager            <\/div>\n        \n                    <a class=\"team-linkedin\"\n               href=\"https:\/\/www.linkedin.com\/in\/brendanhurd\/?originalSubdomain=au\"\n               target=\"_blank\"\n               rel=\"noopener\">\n                <i class=\"fab fa-linkedin-in\"><\/i>\n            <\/a>\n        \n    <\/div>\n\n    <div class=\"team-email\">\n        <a href=\"mailto:brendan@bettercup.com.au\">\n            brendan@bettercup.com.au        <\/a>\n    <\/div>\n\n            <div class=\"team-button-wrap\">\n            <button type=\"button\" class=\"elementor-button elementor-button-link elementor-size-sm\">\n                Meet Brendan!            <\/button>\n        <\/div>\n    \n<\/div>\n\n                <\/div>\n\n                <div class=\"team-hidden-content\">\n\n                    <div class=\"team-expanded-inner\">\n\n\n                        <div class=\"team-bio\">\n                            <p><span class=\"bc-main\"><strong>Say hi to Brendan, our logistics mastermind and the backbone of Bettercup\u2019s VIC washing hub!<\/strong><\/span><\/p>\n<p>Brendan ensures every reusable item gets to its destination on time, cleaned, and ready to shine. His expertise in systems and operations keeps things running smoothly, ensuring Bettercup stays on track behind the scenes.<\/p>\n<p>Drawing from his experience managing major construction projects, Brendan is no stranger to problem-solving under pressure\u2014an invaluable skill when managing the tight timelines of events and manufacturing. A stickler for detail, he\u2019s our go-to guy for maintaining the exceptional quality and customer service that bettercup is known for.<\/p>\n<p>His dream event? A relaxed festival with funky tunes, delicious eats, and a board game or two for some late-night fun.<\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n            \n            <div class=\"team-item\" data-arrow=\"right\">\n\n                <div class=\"team-card\">\n\n                                                <div class=\"team-image\">\n\n                                <img decoding=\"async\" class=\"team-img-default\"\n                                    src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Andrea-1024x1024.webp\"\n                                    alt=\"Andrea\">\n\n                                                                    <img decoding=\"async\" class=\"team-img-hover\"\n                                        src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/Andrea-Hover.webp\"\n                                        alt=\"Andrea\">\n                                \n                            <\/div>\n                    \n   <div class=\"team-content\">\n\n    <h3 class=\"team-title\">Andrea<\/h3>\n\n    <div class=\"team-meta-row\">\n\n                    <div class=\"team-job\">\n                Marketing Coordinator            <\/div>\n        \n                    <a class=\"team-linkedin\"\n               href=\"https:\/\/www.linkedin.com\/in\/andrea-joyce-eugenio-336181205\"\n               target=\"_blank\"\n               rel=\"noopener\">\n                <i class=\"fab fa-linkedin-in\"><\/i>\n            <\/a>\n        \n    <\/div>\n\n    <div class=\"team-email\">\n        <a href=\"mailto:admin@bettercup.com.au\">\n            admin@bettercup.com.au        <\/a>\n    <\/div>\n\n            <div class=\"team-button-wrap\">\n            <button type=\"button\" class=\"elementor-button elementor-button-link elementor-size-sm\">\n                Meet Andrea!            <\/button>\n        <\/div>\n    \n<\/div>\n\n                <\/div>\n\n                <div class=\"team-hidden-content\">\n\n                    <div class=\"team-expanded-inner\">\n\n\n                        <div class=\"team-bio\">\n                            <p><span class=\"bc-main\"><strong>Meet Andrea, our Marketing Coordinator.<\/strong><\/span><br \/>\nAndrea&#8217;s interests span from sustainability and creativity to business and social advocacy, which has led her to dip a toe into a variety of work, including ecommerce management, freelance creative projects, environmental research, and now marketing. Despite being early in her career, Andrea brings an enthusiastic and &#8216;will give anything a go approach&#8217; to everything she does. She is deeply committed to making the world a better place, not just for humans but for our animal friends as well which is why she decided to be part of the Bettercup team!<\/p>\n<p>When she\u2019s not championing green causes, you\u2019ll find Andrea tucked away in a bookstore, getting lost in the pages of her latest read. Andrea\u2019s dream hangout? A laid-back evening under the stars, vibing to pop, jazz, and country blues with her besties, sipping on some delicious beverages.<\/p>\n                        <\/div>\n\n                    <\/div>\n\n                <\/div>\n\n            <\/div>\n\n            <\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40fb6b8 e-flex e-con-boxed e-con e-parent\" data-id=\"40fb6b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b19838 e-flex e-con-boxed e-con e-child\" data-id=\"6b19838\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-960bdbe elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"960bdbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Intersted in a career with bettercup or <span class=\"bc-main\">joining the cup squad<\/span> next time we are washing reusables?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c887709 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c887709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hostingnucleo.com\/bettercup\/contact-us\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33cff40 e-flex e-con-boxed e-con e-parent\" data-id=\"33cff40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb80fd7 e-flex e-con-boxed e-con e-child\" data-id=\"bb80fd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e9ef51 e-flex e-con-boxed e-con e-child\" data-id=\"7e9ef51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555f00d elementor-widget elementor-widget-heading\" data-id=\"555f00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our <span class=\"bc-main\">values<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0e9aa elementor-widget elementor-widget-text-editor\" data-id=\"dc0e9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Bettercup, our values are more than just ideals\u2014they\u2019re the foundation of everything we do. They shape who we are, how we work, and how we interact with you.<\/p><p>\u00a0<\/p><p>Why they matter:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaca98 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bcaca98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M17.9824 2.58675C17.05 3.22268 16.0875 3.98753 14.9531 4.9887C13.3074 6.44104 10.9742 8.95042 9.3543 11.0129C9.09648 11.3352 8.86875 11.593 8.84727 11.5801C8.82578 11.5672 7.89766 10.9184 6.78477 10.1407C5.66758 9.35862 4.74375 8.72268 4.73086 8.72268C4.71367 8.72268 4.41719 9.00628 4.06914 9.35862L3.4375 9.99456L3.76836 10.4414C5.55586 12.8778 7.79883 16.1305 8.61523 17.4754L8.90742 17.9567L9.24258 17.3809C10.3555 15.4731 12.143 12.6973 13.4492 10.8282C14.2871 9.63792 15.125 8.49495 15.2281 8.40042C15.284 8.35315 15.4473 8.1512 15.602 7.94925C17.1059 5.94261 19.0566 3.77269 20.5391 2.45784L20.6895 2.32464L19.5293 2.32034H18.3691L17.9824 2.58675Z\" fill=\"#FCB040\"><\/path><path d=\"M7.88474 4.77392C5.04451 5.13916 2.60389 7.1458 1.71873 9.83994C0.588653 13.2688 2.0324 16.9728 5.18631 18.7474C6.22185 19.3317 7.30467 19.6282 8.55935 19.6669C9.61209 19.7013 10.3812 19.5895 11.3179 19.263C12.8691 18.7259 14.2871 17.5829 15.198 16.1349C15.4129 15.7997 15.791 14.9704 15.9371 14.5364C16.4656 12.9294 16.4097 11.0388 15.7824 9.45322C15.6277 9.0665 15.3011 8.42197 15.2625 8.42197C15.2109 8.42197 14.141 9.8958 13.1914 11.2665C11.9539 13.0583 10.7035 15.0005 9.60349 16.8438C9.30271 17.3509 9.01912 17.8235 8.98045 17.888L8.9074 18.0083L8.52928 17.3938C8.07381 16.6548 6.90935 14.9188 6.05857 13.7071C5.30662 12.6329 3.88436 10.652 3.60076 10.2739L3.39021 9.99463L4.04764 9.3372C4.40857 8.97627 4.72654 8.68837 4.75662 8.69697C4.7824 8.70986 5.70193 9.3415 6.79764 10.1063C7.89334 10.8712 8.80857 11.5114 8.83435 11.5286C8.86443 11.5458 9.06209 11.3267 9.32849 10.9872C10.2953 9.7583 11.3738 8.52939 12.6543 7.19306L13.4836 6.33369L13.1355 6.08447C12.1816 5.40986 11.0429 4.96298 9.83553 4.79111C9.34998 4.72236 8.3617 4.71376 7.88474 4.77392Z\" fill=\"#FCB040\" fill-opacity=\"0.3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b style=\"color:#000\">They Define Our Culture:<\/b> Our values influence our teamwork and customer relationships, ensuring we're always striving to be our best.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M17.9824 2.58675C17.05 3.22268 16.0875 3.98753 14.9531 4.9887C13.3074 6.44104 10.9742 8.95042 9.3543 11.0129C9.09648 11.3352 8.86875 11.593 8.84727 11.5801C8.82578 11.5672 7.89766 10.9184 6.78477 10.1407C5.66758 9.35862 4.74375 8.72268 4.73086 8.72268C4.71367 8.72268 4.41719 9.00628 4.06914 9.35862L3.4375 9.99456L3.76836 10.4414C5.55586 12.8778 7.79883 16.1305 8.61523 17.4754L8.90742 17.9567L9.24258 17.3809C10.3555 15.4731 12.143 12.6973 13.4492 10.8282C14.2871 9.63792 15.125 8.49495 15.2281 8.40042C15.284 8.35315 15.4473 8.1512 15.602 7.94925C17.1059 5.94261 19.0566 3.77269 20.5391 2.45784L20.6895 2.32464L19.5293 2.32034H18.3691L17.9824 2.58675Z\" fill=\"#FCB040\"><\/path><path d=\"M7.88474 4.77392C5.04451 5.13916 2.60389 7.1458 1.71873 9.83994C0.588653 13.2688 2.0324 16.9728 5.18631 18.7474C6.22185 19.3317 7.30467 19.6282 8.55935 19.6669C9.61209 19.7013 10.3812 19.5895 11.3179 19.263C12.8691 18.7259 14.2871 17.5829 15.198 16.1349C15.4129 15.7997 15.791 14.9704 15.9371 14.5364C16.4656 12.9294 16.4097 11.0388 15.7824 9.45322C15.6277 9.0665 15.3011 8.42197 15.2625 8.42197C15.2109 8.42197 14.141 9.8958 13.1914 11.2665C11.9539 13.0583 10.7035 15.0005 9.60349 16.8438C9.30271 17.3509 9.01912 17.8235 8.98045 17.888L8.9074 18.0083L8.52928 17.3938C8.07381 16.6548 6.90935 14.9188 6.05857 13.7071C5.30662 12.6329 3.88436 10.652 3.60076 10.2739L3.39021 9.99463L4.04764 9.3372C4.40857 8.97627 4.72654 8.68837 4.75662 8.69697C4.7824 8.70986 5.70193 9.3415 6.79764 10.1063C7.89334 10.8712 8.80857 11.5114 8.83435 11.5286C8.86443 11.5458 9.06209 11.3267 9.32849 10.9872C10.2953 9.7583 11.3738 8.52939 12.6543 7.19306L13.4836 6.33369L13.1355 6.08447C12.1816 5.40986 11.0429 4.96298 9.83553 4.79111C9.34998 4.72236 8.3617 4.71376 7.88474 4.77392Z\" fill=\"#FCB040\" fill-opacity=\"0.3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b style=\"color:#000\">They Drive Our Decisions:<\/b> Every choice we make is guided by our commitment to sustainabirity.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path d=\"M17.9824 2.58675C17.05 3.22268 16.0875 3.98753 14.9531 4.9887C13.3074 6.44104 10.9742 8.95042 9.3543 11.0129C9.09648 11.3352 8.86875 11.593 8.84727 11.5801C8.82578 11.5672 7.89766 10.9184 6.78477 10.1407C5.66758 9.35862 4.74375 8.72268 4.73086 8.72268C4.71367 8.72268 4.41719 9.00628 4.06914 9.35862L3.4375 9.99456L3.76836 10.4414C5.55586 12.8778 7.79883 16.1305 8.61523 17.4754L8.90742 17.9567L9.24258 17.3809C10.3555 15.4731 12.143 12.6973 13.4492 10.8282C14.2871 9.63792 15.125 8.49495 15.2281 8.40042C15.284 8.35315 15.4473 8.1512 15.602 7.94925C17.1059 5.94261 19.0566 3.77269 20.5391 2.45784L20.6895 2.32464L19.5293 2.32034H18.3691L17.9824 2.58675Z\" fill=\"#FCB040\"><\/path><path d=\"M7.88474 4.77392C5.04451 5.13916 2.60389 7.1458 1.71873 9.83994C0.588653 13.2688 2.0324 16.9728 5.18631 18.7474C6.22185 19.3317 7.30467 19.6282 8.55935 19.6669C9.61209 19.7013 10.3812 19.5895 11.3179 19.263C12.8691 18.7259 14.2871 17.5829 15.198 16.1349C15.4129 15.7997 15.791 14.9704 15.9371 14.5364C16.4656 12.9294 16.4097 11.0388 15.7824 9.45322C15.6277 9.0665 15.3011 8.42197 15.2625 8.42197C15.2109 8.42197 14.141 9.8958 13.1914 11.2665C11.9539 13.0583 10.7035 15.0005 9.60349 16.8438C9.30271 17.3509 9.01912 17.8235 8.98045 17.888L8.9074 18.0083L8.52928 17.3938C8.07381 16.6548 6.90935 14.9188 6.05857 13.7071C5.30662 12.6329 3.88436 10.652 3.60076 10.2739L3.39021 9.99463L4.04764 9.3372C4.40857 8.97627 4.72654 8.68837 4.75662 8.69697C4.7824 8.70986 5.70193 9.3415 6.79764 10.1063C7.89334 10.8712 8.80857 11.5114 8.83435 11.5286C8.86443 11.5458 9.06209 11.3267 9.32849 10.9872C10.2953 9.7583 11.3738 8.52939 12.6543 7.19306L13.4836 6.33369L13.1355 6.08447C12.1816 5.40986 11.0429 4.96298 9.83553 4.79111C9.34998 4.72236 8.3617 4.71376 7.88474 4.77392Z\" fill=\"#FCB040\" fill-opacity=\"0.3\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b style=\"color:#000\">They Attract the Right People:<\/b> As we grow, our values help us bring on board the right individuals who are eager to contribute and fit well with our ethos.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6294629 e-flex e-con-boxed e-con e-child\" data-id=\"6294629\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0f011 elementor-widget elementor-widget-image\" data-id=\"dc0f011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"429\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-values.webp\" class=\"attachment-full size-full wp-image-234\" alt=\"\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-values.webp 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-values-300x215.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ec315a3 e-flex e-con-boxed e-con e-parent\" data-id=\"7ec315a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd69a10 e-flex e-con-boxed e-con e-child\" data-id=\"dd69a10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b5b67e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"61b5b67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Together, we\u2019re building a future where every action and decision helps us and <span class=\"bc-main\">our planet thrive.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8769e40 e-con-full e-flex e-con e-child\" data-id=\"8769e40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-44bebfe e-con-full e-flex e-con e-child\" data-id=\"44bebfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81541ef elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-inline-start elementor-widget elementor-widget-icon-box\" data-id=\"81541ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"43\" height=\"40\" viewBox=\"0 0 43 40\" fill=\"none\"><path d=\"M40.3185 30.8262L42.7053 18.6839C42.8403 17.9969 42.3929 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7.63477C9.79605 7.63477 8.28271 9.1481 8.28271 11.0149C8.28271 12.8817 9.79605 14.395 11.6629 14.395Z\" fill=\"white\"><\/path><path d=\"M20.549 0C17.2057 0 14.4954 1.95162 14.4954 4.35916C14.4954 5.65373 15.2798 6.81585 16.5241 7.61428L15.6849 9.29008C15.5993 9.46108 15.6358 9.66796 15.7746 9.79932C15.9134 9.93068 16.122 9.95589 16.288 9.861L18.6669 8.50242C19.2594 8.64187 19.8916 8.71832 20.5488 8.71832C23.8923 8.71832 26.6026 6.76661 26.6026 4.35916C26.6027 1.95162 23.8924 0 20.549 0Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOpen and Upfront\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tStraight talk only around here.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e509bdc elementor-widget elementor-widget-text-editor\" data-id=\"e509bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We believe in being upfront about everything\u2014the good, the bad, and the tricky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f55ad7 elementor-widget elementor-widget-text-editor\" data-id=\"2f55ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You will always know what is happening, why it is happening, and how it is affecting you. Transparency is our mantra, and we practise it daily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e02b90 elementor-widget elementor-widget-text-editor\" data-id=\"5e02b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether it is delivering tough news or celebrating successes, our commitment to clear and honest communication is what sets us apart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df6a0e e-con-full e-flex e-con e-child\" data-id=\"0df6a0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-671dead elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-inline-start elementor-widget elementor-widget-icon-box\" data-id=\"671dead\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPeopling Together\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPeople come first, always.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcdbc8 elementor-widget elementor-widget-text-editor\" data-id=\"1dcdbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are all about supporting each other, whether it is our team members, partners, or customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6349355 elementor-widget elementor-widget-text-editor\" data-id=\"6349355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When challenges arise, we pull together\u2014we do not push each other to the brink. It is about building strong, supportive, and enduring relationships where everyone feels genuinely valued and heard.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299537c elementor-widget elementor-widget-text-editor\" data-id=\"299537c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are creating a culture where collaboration and care lead the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee15f89 e-flex e-con-boxed e-con e-child\" data-id=\"ee15f89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f0e4dc e-con-full e-flex e-con e-child\" data-id=\"2f0e4dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db67a97 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22.3525ZM18.9182 33.7626C18.0091 31.7804 15.9523 29.5735 13.3661 28.6143C16.5307 28.9678 18.8499 30.6308 20.3237 33.6032C22.0872 35.8873 22.7832 38.5194 23.0168 41.3683C23.0477 41.7471 23.3776 42.0289 23.7535 41.9976C24.1294 41.9665 24.4091 41.6341 24.3782 41.2553C24.2145 39.2592 23.8455 37.5437 23.2495 36.0262C23.2933 32.7038 24.6635 30.1899 27.3602 28.4845C25.3604 30.5706 24.4688 33.6292 24.5946 35.8408C31.2542 34.4499 30.0801 26.7648 33.83 23.936C33.9627 23.8358 33.8903 23.6231 33.7247 23.6263C30.4766 23.694 21.0281 24.5168 22.0738 33.7153C21.7823 33.2598 21.4633 32.8236 21.1194 32.4069C20.5231 21.7237 10.44 23.5165 7.13662 24.335C6.97586 24.3751 6.96048 24.5993 7.11441 24.6615C11.4258 26.401 12.287 34.0152 18.9182 33.7626ZM17.5176 37.4442C15.6157 37.082 13.717 36.3767 12.0477 35.4056C3.96228 30.702 1.19206 20.285 5.86012 12.1383C6.21606 11.5172 6.60506 10.9273 7.02352 10.3695L8.03916 10.9603C8.33855 11.1345 8.70423 10.885 8.65486 10.5402L7.91778 5.39496C7.87934 5.12669 7.60514 4.96721 7.35529 5.06774L2.56431 6.99726C2.24373 7.12636 2.21213 7.57063 2.51101 7.74457L3.89275 8.54834C3.48624 9.11586 3.10424 9.70963 2.74941 10.3289C-2.91053 20.2064 0.448398 32.8369 10.2517 38.5398C12.4305 39.8073 14.8636 40.6784 17.3471 41.0886C17.8726 41.1754 18.3373 40.7533 18.306 40.2177L18.1891 38.2136C18.1666 37.8274 17.8949 37.5162 17.5176 37.4442Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSustainable Action\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDoing right by the planet drives every decision we make.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca17502 elementor-widget elementor-widget-text-editor\" data-id=\"ca17502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are not just selling reusable cups; we are advocating for sustainable solutions and environmental responsibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d29c26 elementor-widget elementor-widget-text-editor\" data-id=\"4d29c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By thinking long-term and acting with intention, we aim to make a lasting positive impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0771850 elementor-widget elementor-widget-text-editor\" data-id=\"0771850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From crafting our products sustainably to collaborating on environmental initiatives, we&#8217;re dedicated to not just eliminating waste but actively doing good.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc2cb9d e-con-full e-flex e-con e-child\" data-id=\"cc2cb9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cecb0 elementor-view-stacked elementor-shape-rounded elementor-position-inline-start elementor-mobile-position-inline-start elementor-widget elementor-widget-icon-box\" data-id=\"43cecb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"38\" height=\"38\" viewBox=\"0 0 38 38\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.3876 31.0768C15.7178 31.0768 13.135 29.5628 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15.5803Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.34408 19.2541L0.399346 18.4971C0.221226 18.4749 0.0876366 18.3635 0.0208418 18.2077C-0.023688 18.0518 -0.0014231 17.8737 0.132166 17.7401L8.65964 9.23486C8.7487 9.12353 8.88229 9.079 9.01587 9.10127L15.5395 9.92508L6.76712 18.6752C6.589 18.8534 6.45541 19.0537 6.34408 19.2541Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.9261 38.0014C19.8816 38.0014 19.8371 37.9792 19.7925 37.9792C19.6144 37.9124 19.5031 37.7788 19.4808 37.6007L18.7461 31.6559C18.9465 31.5446 19.1469 31.411 19.3027 31.2329L28.0751 22.4604L28.8989 28.9618C28.8989 29.1177 28.8544 29.2513 28.7653 29.3403L20.2378 37.8679C20.171 37.9569 20.0375 38.0014 19.9261 38.0014Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.466051 37.9787C0.354726 37.9787 0.243402 37.9342 0.154342 37.8451C0.0207522 37.7116 -0.00151268 37.5112 0.0652821 37.3553C0.421521 36.487 0.91135 34.9062 1.15626 32.3011C1.53477 28.3157 3.47182 27.6478 4.65186 27.6255C4.87451 28.1376 5.18622 28.6274 5.60925 29.0505L8.97125 32.4125C9.39429 32.8132 9.86185 33.1472 10.3739 33.3699C10.3294 34.4609 9.706 36.4647 5.69831 36.8432C3.09331 37.0881 1.5125 37.578 0.64417 37.9342C0.577376 37.9565 0.532846 37.9787 0.466051 37.9787Z\" fill=\"white\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1329 32.8359C11.1755 32.8359 10.2849 32.4574 9.59469 31.7894L6.23268 28.4274C4.82999 27.0024 4.82999 24.7314 6.23268 23.3064L6.61119 22.9502C6.63345 23.017 6.65572 23.0615 6.67798 23.1283C7.47952 24.8427 8.81541 26.4903 10.1513 27.8485C11.3091 29.0063 13.1793 30.5648 15.0496 31.3886L14.6488 31.7894C13.9809 32.4574 13.068 32.8359 12.1329 32.8359Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIs There a Better Way?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tShake things up and challenge the norm!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7320d6 elementor-widget elementor-widget-text-editor\" data-id=\"e7320d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We don&#8217;t just follow the well-trodden paths; we forge new ones. Our team is always questioning the status quo and innovating to find better solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb16cc3 elementor-widget elementor-widget-text-editor\" data-id=\"bb16cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We thrive on refinement and embrace cutting-edge ideas with open arms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e54353 elementor-widget elementor-widget-text-editor\" data-id=\"2e54353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether it is tweaking our processes or pioneering new practices, our ethos is to move fast, think big, and break new ground.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5501491a e-flex e-con-boxed e-con e-parent\" data-id=\"5501491a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-993646c e-flex e-con-boxed e-con e-child\" data-id=\"993646c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579c39c5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"579c39c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Find out why bettercup is Australia\u2019s most <span class=\"bc-main\">trusted reuse system<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43fb7b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f43fb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hostingnucleo.com\/bettercup\/why-bettercup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">why bettercup<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd8289d e-flex e-con-boxed e-con e-parent\" data-id=\"dd8289d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0efef11 e-con-full e-flex e-con e-child\" data-id=\"0efef11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92fd14b elementor-widget elementor-widget-image\" data-id=\"92fd14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"599\" src=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-story.webp\" class=\"attachment-full size-full wp-image-233\" alt=\"Bettercup&apos;s cofounders Christie and Sam in a professional photo shoot wearing matching black outfits and smiling, on a white background. Sam is sitting on a white box while Christie stands, leaning on the box.\" srcset=\"https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-story.webp 600w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-story-300x300.webp 300w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-story-150x150.webp 150w, https:\/\/hostingnucleo.com\/bettercup\/wp-content\/uploads\/2026\/06\/our-story-100x100.webp 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6213bb6 e-con-full e-flex e-con e-child\" data-id=\"6213bb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95bc04d elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"95bc04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">our story: <span class=\"bc-main\">bettercup\u2019s beginnings<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3b6ff elementor-widget elementor-widget-text-editor\" data-id=\"3e3b6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Founded by two friends<\/strong><\/span> who became increasingly conscious of the economic, social and environmental impacts of what they consume.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5570fc elementor-widget elementor-widget-text-editor\" data-id=\"c5570fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Christie and Sam met over 17 years ago on a dance floor and have been friends ever since; bonding over things such as op-shopping, escape room challenges and cruelty-free beauty products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd5e5c elementor-widget elementor-widget-text-editor\" data-id=\"bbd5e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As regular event and festival goers, the large volumes of unnecessary waste didn\u2019t go unnoticed, or the fact that certain types of waste such as single-use cups could realistically be preventable. This led to the thought, \u201cThere must be a better way!\u201d and after researching alternatives and designing the necessary systems to support reuse, the decision was made to create bettercup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a13a0 elementor-widget elementor-widget-text-editor\" data-id=\"30a13a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLovers of all things music, hospitality and entertainment related, we are united in our belief that there is an opportunity to create positive environmental change to events and venues in a way that educates a diverse range of audiences about sustainable behaviour and improves the event experience for organisers and attendees alike. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>about bettercup We\u2019re on a mission to eliminate single-use cup waste from events and venues by implementing reuse successfully. Bettercup is a female-founded, award-winning, purpose-led enterprise founded in Melbourne and launched in 2018. As Australia\u2019s most trusted reusable cup and reuse system supplier for major events and venues, Bettercup has cemented a place within the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-220","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/pages\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":96,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/pages\/220\/revisions"}],"predecessor-version":[{"id":4754,"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/pages\/220\/revisions\/4754"}],"wp:attachment":[{"href":"https:\/\/hostingnucleo.com\/bettercup\/wp-json\/wp\/v2\/media?parent=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}